The Communication Challenge

24 hour geostationary satellite view of the earth. You can see the clouds moving with the wind and will let you get an idea about how day and night is changing during a 24 hour cycle.

Worldview was born in 1979, at the dawn of the communication revolution. A group of young communicators, development activists from 15 countries took on the challenge of promoting communication capacity to the Global South, in support of sustainable development.

Highlights of 34 years service ;

  • Established 18 national media centers (Asia, Africa and South America)
  • Implemented 680 pioneering projects
  • Trained 2600 media professionals in video and television production
  • Produced 800 video and TV programmes
  • Trained 42,000 development grass root workers in participatory communication
  • First TV training in Sri Lanka in connection with establishment of national TV
  • Established Young Asia Television broadcasting to 12 countries with 40 million viewers
  • Established the first Internet Network in Sri Lanka in cooperation with IDRC, Canada
  • Pioneered the use of video in rural areas for social change (in cooperation with the Don Snowdon Team, Memorial University, St. John's New Foundland, Canada)
  • Supported establishment of first community radio in Nepal and established 60 solar energy radio towers in cooperation with rural communities in Africa and Asia
  • Established Worldview Multimedia Education, Malaysia (one of the first pioneering projects in the Multi Media Super Corridor)
  • Incubation support and training to start the first National TV in Nepal (in cooperation with Radio Netherlands Training Centre)
  • Established the first social network Mandate the Future with 50 development partner organizations and grass root reporters
  • SMASY rural Internet communication learning project awarded Global Knowledge Forum Best Practice
  • The biggest project in Bangladesh to combat child blindness and child mortality by establishing 2 million home gardens with local communities
  • Many more pioneering efforts in development of communication skills and capacities to bridge the gap between North and South. Some of the projects have been implemented in cooperation with UNDP, UNICEF, UNFPA, UNIFEM, UNEP, UNESCAP, IFAD, FAO, World Bank, Asian Development Bank, Grameen Bank, Small Farmer Development Project Nepal, Agriculture Development Bank of Pakistan and other international and national development organizations and NGO’s

Today, with easy access to communication, the world has changed dramatically and the communication revolution has become a part of our daily lives, wherever we live on this planet.

The usefulness in communication for social change has been duly documented, with life saving sickness prevention, creation of livelihood skills, environmental protection and many other urgent issues improving lives of the disadvantaged. Today, with easy access to communication and nearly every individual owning their own mobile phones, the world has truly changed dramatically. The communication revolution has become a part of our daily lives, wherever we live on this planet. Even if Worldview’s contribution in the large picture has been limited, we are proud of our pioneering efforts.


The communication revolution which had the most positive effect in developing countries, has truly created the Global Village which brought us all closer together.

After 34 years of pioneering revolutionary communication methods and technologies for social change, what was non-existent at the beginning of the challenge is today a common practice with access to communication on a large scale. It is widely acknowledged that the communication revolution has had the most positive effect in developing countries, breaking down isolation, empowering communities and individuals with access to information, education, life saving knowledge and social contacts on a global scale. This revolution has truly created the Global Village. It has brought us all closer together.

It is therefore with renewed commitment we concentrate our future action to minimize the devastating effects of Global Warming to our neighbors in the most vulnerable areas of the world. Identifying and implementing practical solutions in adapting to climate change will save lives and values among the disadvantaged communities in the world.